Why Quality In Advertising Due To The Economic Crisis Is Becoming Increasingly Important

By cocowerbung from Hanover Roger Heimann returns to old values – and advertising convinces by quality and content substance is not an end in itself. She want to reach people. This happens through communication. Good advertising is created in the dialog. Roger Heimann of the Hanoverian agency cocowerbung has dedicated his life the people and creativity. His company operates since 1994, when he previously worked for some of the most renowned companies in the marketing of studied history and theology master’s degree. Came there he soon at borders he wanted more.

In his modern loft in the list he has created an instrument of traditional advertising, many well-known companies among its customers. The mentality of discounters in the advertising industry and the increasing deterioration of the delivered work disturb him. Roger Heimann sees itself rather as a traditionalist, without this unfashionable: for me, quality is absolutely connected with substance. We are inundated with information every day, it is Yes but on the amount of information but on the content. We must make it the people easy to filter out the information, that are important to them. It’s only in the dialog. Close to the people.

Yet very few can in the advertising industry.” Too much price discussions are in the foreground, the desire for the spectacular, is too strong for superlatives without having to look in on the consumers. Many advertising campaigns are full of Anglicisms and exaggerations, featureless and: they pass the people, press to take products to the eye without his needs him seriously. Since money is pulverizes, although the current situation is very different requirements: businesses have less money at the moment by the uncertain economic situation and must therefore consider what they do with it. Experiments are currently not, therefore they must unite with people, bring the experience and have mastered their craft. The technology may be advanced while in recent years, but the people remain same.” Contact: cocowerbung Roger Heimann Frida road 24 30161 Hannover Tel. 0511 33 65 220 fax 0511 33 65 229 E-Mail: Web: Editorial Office for picture & text Public Relations and public affairs Frank-Michael Preuss – photographer & journalist Mendelssohn 7-30173 Hannover fon: 0511 4716-37 – fax: 0511 4716-38 mobile: 0177 5040064 E-Mail: Web: keywords: CoCoWerbung, CoCo, Roger Heimann, Hannover, advertising agency, advertising campaign, traditional advertising, advertising strategy, graphics, design

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