DiVA Online

Also in the online retail world first-class quality and best service is our customers what Dehner stands for more than 65 years.” 18,000 Articles from the fields of garden and Zoo, including seeds, flower bulbs, gardening, home decoration, furniture and accessories, pet food, are available from the start in the new online shop. A large part of the daga range can be ordered easily from home. Another special feature of the garden center group: All markets are been equipped with iPads to get online more information together with the customer. So employees can show together online more application scenarios of the product with the customer, to put additional purchase incentives or finding a better product from exclusive online shop assortments. The development of E-commerce strategy and implementation with construction of the shops were in one hand: the digital service provider dgroup, a 360 service has provided in the project.

We have both the Strategic phase, operational implementation with interim management as also the online-shop construction supervised”, says Project Director Joachim van Wahden, who has been on the online stores for the DIY OBI@OTTO and Hagebau. The operational implementation lasted just nine months.” An essential feature of the technical implementation of the use of technologically advanced systems such as the multi-channel commerce software is novomind iSHOPTM the company novomind and the ERP and CRM backend system DiVA of the company MAC IT solutions. This is technical innovations that are unique in this combination on the market and for the E-commerce business by Dehner bring great benefits. So a scaling is ensured by the multi dimension capability that is anchored in the core of the novomind iSHOPTM among other things according to branches, countries, languages, currencies”, says Wolfgang Winkler, CTO of the dgroup. Want Dehner expand no problem: the online-shop can be easily adapted.

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