Banks Take New Paths To The Customer

The Innovation Forum Bank & future Of the Fraunhofer IAO is the seventh phase of research most of the things we learn, we learn from the customers this quote by Charles Lazarus, founder of toys’R ‘ US, shows how important it is for successful companies to integrate their clients at an early stage and comprehensively in the value-creation structures. In particular, banks face enormous challenges after the financial crisis. You need to regain lost confidence, as well as cope with the fast-paced networking of customers via social networks. In addition, increasing legal regulations and requirements exacerbate the situation of many banks. Assistance in the face of this situation is the Innovation Forum Bank & future : under scientific guidance of the Fraunhofer IAO innovative concepts and methods of business development work here six years project partners from the banks and IT services sector, to identify structural and technical opportunities and jointly market design. The focus of the current seventh phase of research are mainly bank customers and their needs, requirements and behavior.

To a comprehensive study is carried out with end customers by banks, which aims to provide new insight that makes successful banks from the perspective of the customer. Based on the results, the Fraunhofer IAO explores future potential together with its partners: How can banks redesign their customer demand profiles? Which consequences arise with regard to the development and implementation of customer-centric solutions? What this means for the structures and the future market performance of banks? Another part of the research is the study series Bank & future, which has established itself in Germany in recent years as a trend barometer. With the extension of the survey on Europe, the study provides insights into current challenges and currently pursued approaches in the European banking market since 2007. The survey period for the trend study is between mid November 2010 and February 2011. More Information about the work and studies of the Innovation Forum Bank & future are available in the Internet under. Tobias Hug, Fraunhofer IAO

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